savoy080

First and foremost, I would like to begin this post by urging everyone who reads it to do his or her best to influence corporate giving towards Tsunami relief funds and strongly consider a personal contribution. Contributions can be sent to the Americares Foundation and American Red Cross International Response Fund. The tragedy is enormous and the help needed is immense. Please provide whatever

A new study reveals the most overused, annoying buzzwords and it is pretty much spot on, in my book (hmm…those phrases didn’t make the list; last year’s list, perhaps?). Of course, the research process for this could have been much easier than contacting hundreds of companies. All they had to do was have someone pick up the phone and listen to a few management consultants for a couple of minutes

The number of self-professed experts on marketing ROI is astounding. Ask one of them for greater detail and the number quickly and dramatically decreases. I recently wrote an article entitled "The Bottom Line on Marketing Accountability" that suggests a real-world solution for marketing accountability. Just in case you don't feel like reading the article, I'll provide a short summary. The idea

The American Marketing Association and Aquent recently released the results of a salary and job satisfaction survey of marketing professionals (AMA members) across the US. In addition to the salary information, the study included psychographic and workplace dynamic related questions. Some of the findings:More than 80% of marketers surveyed regarded marketing ROI and new technology initiatives as

I just received a call from a recruiter asking if I could help find a Marketing Specialist for a B2B company in the Chicago suburbs. If you are interested, check this link for a full description: http://www.marketingtoday.com/careers/index.htm . Also, a Marketing Today Job Board is in the works and is expected to launch in January 2005. - Peter

A recent Yahoo! Mail survey of 37,000 Internet users in 11 countries on five continents, found that people all over the world hate spam. Surprising? It shouldn't be. I'm amazed that after so many years, that anyone still needs to make arguments against spamming. If you want to know what are the biggest threats to legitimate (which means permission-based) email marketing effectiveness, they are

Okay, it took a while to jump on the blog bandwagon, but here it is. No editing, just informal, shoot from the hip insights and opinions on marketing with an occasional typo, grammatical error and, hopefully, a sense of humor.I will be covering marketing strategies, marketing communications, emarketing, trends, technologies, products, companies, campaigns...with a special emphasis on online