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Showing posts from January, 2011

Taco Bell's Smart Response to Lawsuit Claims They Use Little Real Beef

Taco Bell has very quickly, and smartly, responded to a recently filed class action lawsuit against them that has gained a good deal of media attention due to its claims that the meat Taco Bell uses in their food items contain less than 35% beef and does not meet the USDA requirements to be called "beef." Taco Bell's campaign includes a counter-suit PR effort, Taco Bell's website, print ads in

More Than a Third of Fortune 1000 CMOs Don't Believe in Blogs

A recent study of Fortune 1000 company CMOs done by by Blog2Print, a company that turns blogs into books, attempts to shed some light into the reasons some companies have not embraced corporate blogging. The firm's press release might be entitled, "Survey of Fortune 1000 CMOs Reveals Interesting Insights Into the Minds of the Corporate Blogger," however, I found the insights into the minds -- or,