New Study Finds the Majority of Managers Unhappy with Search Engine Marketing (SEM) Results
A newly published study by X+1 found that more than half (57%) of corporate marketers surveyed were dissatisfied with their search engine marketing (SEM) results. Surprising? Not really. From managing online marketing, including search engine marketing (SEM) and search engine optimization (SEO), for nearly 15 years and running best practice global SEM programs at the Fortune 500 that have