Point of View on the New FTC Guidlines Regarding Blogging / Social Media
The recently published Federal Trade Commissions "Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255)" addressing blogging and social media has received a good deal of attention lately. These rules largely codify marketing best practices of ethical marketers, PR professionals and bloggers. That said, there are a good deal of companies, even at the Fortune