savoy080

There has been a good deal of talk about corporate blogs in the last few years – first hype, then a media backlash – but still, there are relatively few Fortune 500s with blogs. As I was spending last weekend finishing up a chapter on blogging for my forthcoming book on B2B internet marketing, I thought I’d share a draft of a list I've created of "rules" or lessons learned for developing and

I often present at marketing events. But I was taking a breathier at a recent event and came as an attendee. After listening to a panel of B2B online marketers from Fortune 500s present, I was a bit surprised that there wasn't a single reference to social media -- blogs, message boards, etc. -- as it's been a hot topic of late and frankly, it's important to anyone handling online marketing. And