Fifteen Rules for Starting and Managing a Corporate Blog

There has been a good deal of talk about corporate blogs in the last few years – first hype, then a media backlash – but still, there are relatively few Fortune 500s with blogs. As I was spending last weekend finishing up a chapter on blogging for my forthcoming book on B2B internet marketing, I thought I’d share a draft of a list I've created of "rules" or lessons learned for developing and

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