Groupon Lesson: Shock Value = Lots of Publicity for Your Brand. But At What Price?


 Groupon's Super Bowl Commercial

"Our ads highlight the often trivial nature of stuff on Groupon when juxtaposed against bigger world issues, making fun of Groupon. The last thing we wanted was to offend our customers - it's bad business and it's not where our hearts are."- Statement from Groupon's CEO in response to the outcry over Groupon's Super Bowl commercial trivializing suffering in

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