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Showing posts from March, 2009

Is There an Upside to This Economy for the Marketing Profession?

I just got back from judging this year's CADM (Chicago Association of Direct Marketing) entries for their 2009 Tempo Awards. I have to say, after looking through a good deal of entries, I really appreciate strong creative, but in the end, it's all about results, no matter how pretty the pictures are, how clever the copy is or how many seconds the very creative, Flash-centric design takes to

Gmail's Undo Feature

Have a habit of doing things like accidentally including the boss in that last group email about what a doufis the boss is? Gmail has a solution for you.Kind of a low tech solution. But since this is Google, maybe they'll serve up a relevant ad from a writing service right after you press undo? Or perhaps, if the email was really late at night on a weekend, an ad from a company that sells a tonic