Is There an Upside to This Economy for the Marketing Profession?

I just got back from judging this year's CADM (Chicago Association of Direct Marketing) entries for their 2009 Tempo Awards. I have to say, after looking through a good deal of entries, I really appreciate strong creative, but in the end, it's all about results, no matter how pretty the pictures are, how clever the copy is or how many seconds the very creative, Flash-centric design takes to

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