Posts

Showing posts from February, 2011

Groupon Lesson: Shock Value = Lots of Publicity for Your Brand. But At What Price?

 Groupon's Super Bowl Commercial "Our ads highlight the often trivial nature of stuff on Groupon when juxtaposed against bigger world issues, making fun of Groupon. The last thing we wanted was to offend our customers - it's bad business and it's not where our hearts are."- Statement from Groupon's CEO in response to the outcry over Groupon's Super Bowl commercial trivializing suffering in

A Letter to Amazon.com

My dearest Amazon.com, All this time, I really thought you knew me better. In our more than ten year relationship, I've always been impressed with your abilities. How you pay attention to me and what I do. You're always offering up some kind of related advice, some attempts at helpful suggestions that relate to our past experience. I was beginning to think you understood me and my needs, at