Microsoft's Latest Internet Explorer Commercial: Smart, Funny and Gutsy

Why do I really like Microsoft's latest commercial for its Internet Explorer (IE) browser targeting the brand averse and think it's a smart and gutsy experiment that just might work?

First, it's an excellent example of story telling in a commercial -- and it's a pretty compelling and humorous story. Told without a single word being spoken. I find that story benefits the brand on a number of

Comments

Post a Comment

Popular posts from this blog

Google Launches Google Blog Search

It was only a matter of time. Google has been promising blog search for a couple of years. Finally, this morning they rolled out a blog search engine capability. Not surprisingly, it’s labeled “beta.”According to a Google, “The goal of Blog Search is to include every blog that publishes a site feed (either RSS or Atom).” It looks for sites that update pinging services and crawls in real-time. It
Read more

U.S. Marketing Salary and Satisfaction Study Results

The American Marketing Association and Aquent recently released the results of a salary and job satisfaction survey of marketing professionals (AMA members) across the US. In addition to the salary information, the study included psychographic and workplace dynamic related questions. Some of the findings:More than 80% of marketers surveyed regarded marketing ROI and new technology initiatives as
Read more

Presenting on Managing Search Engine Marketing at a Best Practice Level Tomorrow

I'm presenting on Managing Search Engine Marketing (SEM) and Search Engine Optimization (SEO) at a best practice level tomorrow, Tuesday at 10 AM CST. It's a free webinar via BrightTalk: http://www.brighttalk.com/dcemail_redirect/webcast/1777. The presentation will be relevant for companies of all sizes, from Fortune 500s with large budgets to small business. Sorry to all for the short notice.
Read more