savoy080

 Groupon's Super Bowl Commercial "Our ads highlight the often trivial nature of stuff on Groupon when juxtaposed against bigger world issues, making fun of Groupon. The last thing we wanted was to offend our customers - it's bad business and it's not where our hearts are."- Statement from Groupon's CEO in response to the outcry over Groupon's Super Bowl commercial trivializing suffering in

My dearest Amazon.com, All this time, I really thought you knew me better. In our more than ten year relationship, I've always been impressed with your abilities. How you pay attention to me and what I do. You're always offering up some kind of related advice, some attempts at helpful suggestions that relate to our past experience. I was beginning to think you understood me and my needs, at

Taco Bell has very quickly, and smartly, responded to a recently filed class action lawsuit against them that has gained a good deal of media attention due to its claims that the meat Taco Bell uses in their food items contain less than 35% beef and does not meet the USDA requirements to be called "beef." Taco Bell's campaign includes a counter-suit PR effort, Taco Bell's website, print ads in

A recent study of Fortune 1000 company CMOs done by by Blog2Print, a company that turns blogs into books, attempts to shed some light into the reasons some companies have not embraced corporate blogging. The firm's press release might be entitled, "Survey of Fortune 1000 CMOs Reveals Interesting Insights Into the Minds of the Corporate Blogger," however, I found the insights into the minds -- or,

What do you do when a good deal of your dissatisfied customers share their poor experiences with your brand with others online? Well, one thing you shouldn't do is turn your social media efforts into a customer service triage unit. I recently came across one company using its social media efforts to deal with their customer satisfaction issues in a manner that I find such an excellent example of

The recently published Federal Trade Commissions "Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255)" addressing blogging and social media has received a good deal of attention lately. These rules largely codify marketing best practices of ethical marketers, PR professionals and bloggers. That said, there are a good deal of companies, even at the Fortune