Marketing Even I Can’t Resist...to a Point

Indulge me for a bit. This post is a diversion. Perhaps an infusion of some color and personality into Marketing Today Blog. I am going to get personal.

What have I become?

I was once an extremely logical consumer. Then it happened. The event that transformed me into an illogical consumer, guilt-ridden to pay a premium and prone to emotion over logic. To a point.


The event that brought the

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