It's Just Not That Cuil: When Brand Hype Creates Expectations That Wildly Exceed the User Experience

Great buzz can result in a great deal of product trial. Brands like Google were built on word-of-mouth. Users loved the product and the brand itself and enthusiastically told others who tried the product and also liked what they found. But what happens if all of the buzz leads to trial of a product that doesn't deliver?It would have been difficult to have read general news, marketing and business

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